How do you communicate with your customers? The best
way we are able to reach our customers is via the newsletter.
Because the readers actually choose to subscribe to
e newsletters, targeted information is being provided
on topics they truly want to read.
5 Reasons to Publish An Electronic Newsletter
Reduced Costs: No need to pay
for costly four color prints and postage. Send out
a campaign for a fraction of the cost electronically.
Ease: More interactive and easier
for user to read at their leisure.
Tracking: Unlike a print newsletter,
you can track everything in real time including each
page view, click, and even track if someone forwarded
to a friend to read.
Quick: You can update and keep
fresh all of the information you share with your list
in a matter of minutes.
Frequency: You can send as often
as you want and whenever you want. Deadlines are set
by you, not the printer.
Should I send my Newsletter in TEXT
or HTML?
Today, a majority of Internet users
have email clients that read messages in html, however
there are still those traditional types that can’t.
Therefore, how do you decide which format to publish
your newsletter: HTML or TEXT? The answer is simple;
publish two different versions. Create two standard
formats, one in HTML and one in TEXT. This way, you
have a template to start with for each new issue you
publish. You just have to refresh your graphics and
content.
Creating a publishing system is critical,
I don't mean creating the software, but developing a
process to publishing. Set a publishing schedule, create
deadlines, organize your content and layout. If you
stick to your plan and follow the systems you put in
place, publishing on a regular basis electronically
will be a snap.
What software do I need to publish
an e-newsletter quickly and easily?
Publishing an e-newsletter, no matter
what size, can be a difficult task. Infographic can
take the headache out of this process. Call
to find out how
Whether you are a seasoned
electronic publisher or just someone who is considering
crossing over, you have to admit that both print and
electronic have their place. No matter what, the electronic
newsletter is here to stay.
